Oswal Woollen Mills Ltd., the flagship company of Nahar group began its operations in 1949 in Ludhiana. Initial focus was on hosiery and textile fabrics; in 1972 it set up its wool combing unit sensing the huge business opportunity in the domestic readymade knitwear.
Initially having expertise in hosiery and woollens it was in 1984 when Monte Carlo was launched as a brand, which was a significant step in the evolution of branded garment industry in India. Since then, it has been catering to the ever-growing demands of the Clothing and Fashion industry, in India.
Being the market leaders and enjoying wide spread recognition in the woollen segment, the flagship Company, OWM in order to make Monte Carlo an all season brand and to capitalize on the brand name, entered into cotton segments.
In order to have a more focussed approach to the Monte Carlo business, the ready made grament business was demerged from Oswal Wollen Mills to Monte Carlo Fashions Limited in the year 2011-12 and Vanaik Spinning Mills Limited was selected as its franschisee and to look after of its Ecommerce business.
The product offered under brand Monte Carlo, apart from woollen knitted garments, includes T-Shirts, Shirts, Linen, Denim, Trousers, Sportswear, both for men and women. Widening its horizons, the Company also gained ground in the production and supply of accessories like ties, belts, socks, The main objective of the Company is to stand up to the buyers’ expectations with consistent quality backed with R&D divisions equipped with latest technology, a team of highly qualified technocrats and adhering to timely schedules.
Due to this farsightedness and the passion towards our work, we are proud to say that in the branded woollen wear segment Monte Carlo enjoys a market share of more than fifty percent.
The Company’s products reach the end user through different channels i.e. through Exclusive Brand Outlets, Multi Brand Outlets and Large Format Outlets. Currently Monte Carlo is available through more than 150 exclusive brand outlets, over thirteen hudred multi brand outlets and sixty large format stores.
Shri Jawahar Lal Oswal Chairman and Managing Director of the company, has the view of evolving Monte Carlo showrooms into one shop destination offering contemporary clothing with world-class quality at affordable prices. His versatile and dynamic leadership has helped the brand flourish over the years and makes it the first crush of fashion conscious people of all ages and tastes in India.
Keeping the consistent growth patterns of the brand and its growing awareness and popularity we are confident that the brand Monte Carlo will be a leading fashion and life style brand internationally in the coming years.